Have you ever heard
someone say, “Yahoo it”? No? Me either. However, “Google it” is a phrase heard
frequently. Google has morphed itself into a “noun” and has benefited greatly;
Yahoo tells a different story.
Speaking in terms of ad
revenue, eMarketer expects Yahoo to drop significantly in 2016 while Google
continues to grow. Yahoo’s search ad revenue is expected to decline by 12.7% to
$1.41 billion while Google looks to increase their revenue by 8.2% landing at
$47.57 billion this year.
On the other side of
digital ad revenue, Yahoo also expects their display ad revenues to drop. The
graph below shows worldwide display ad revenues:
Currently, Facebook
holds the number one spot with $22.37 projected display ad revenues in 2016
with Google coming in second with about half of that. Yahoo is the only company
projected to decline in display ad dollars in 2016 with an expected dip of
15.1%. Meanwhile, companies like Alibaba, Baidu, Twitter, and Facebook are
expected to increase their revenues by over 30%.
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