You might be asking yourself, “native advertising, what’s that?” no worries, 42% of the adult population is clueless, too. Native advertising is defined by YouGov as, “the practice of placing videos or articles on a website that appear similar to the site’s regular content, but are actually paid ads that promote a product or company.” Remember the last time you were on a news related website and saw a couple stories with a label such as “sponsored” or “advertisement” next to it? Well, that is native advertising.
According to YouGov, millennials are the most welcoming when it comes to these advertised articles whereas older generations are worried about this paid content.
However, when users risk losing free access to website content, the older generations are more accepting of the ads.
Regardless of the immediate perception, native ads don’t seem to be going away any time soon. In fact, BI Intelligence estimates that by 2018, $21 billion will be spent on this form of advertising alone.