Snapchat: Growth Charts, Name Changes, and Recording Glasses

Snapchat has experienced substantial growth in the social world and it doesn’t look to be slowing down anytime soon. In fact, Snapchat is moving up the ranks in terms of users, popularity, and time spent on the app.

Snapchat made an announcement last week regarding their branding change and the new name of their company, Snap Inc.

This name change is for the company as a whole, as the app will still be referred to as Snapchat. The new name was rolled out alongside a new product that eliminates the “chat” feature.

Snap’s new product is video recording sunglasses which let customer’s record experiences from a first person viewpoint. The glasses record 10 second videos with a simple finger tap. Videos are then sent to the app via Wi-Fi or Bluetooth connection.

Snap Inc., while slowly rolling out more advertisements within their app, are also opening doors for new opportunities within their new product.