Snapchat made an announcement last week regarding their branding change and the new name of their company, Snap Inc.
This name change is for the company as a whole, as the app will still be referred to as Snapchat. The new name was rolled out alongside a new product that eliminates the “chat” feature.
Snap’s new product is video recording sunglasses which let customer’s record experiences from a first person viewpoint. The glasses record 10 second videos with a simple finger tap. Videos are then sent to the app via Wi-Fi or Bluetooth connection.
Snap Inc., while slowly rolling out more advertisements within their app, are also opening doors for new opportunities within their new product.