Surprisingly enough,
Millennials are not the strongest social media users of the bunch. That’s
right, according to Nielsen; Generation X (ages 35-49) spends the most time on
social media at nearly 7 hours per week.
Millennials do fall in
second place with over 6 hours on social media weekly. Across gender lines,
females spend 25% of online time on social media while men only reach the 19%
mark.
Sean Casey, President of
Nielsen Social states that 39% of heavy social users believe that finding out
about products and services is an important reason for using social networks.
Thirty-five percent of
heavy social users say that special discounts are important and 29% say
supporting their favorite brands or companies is important.
On top of that, women
are likely to interact with social and television simultaneously.
Sixty-one
percent of unique Facebook users who discuss television on the social network
are female.
Generation X females may
be the best people to target with a mix of television and social.
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