Friday, May 15, 2009

New PPM Currency Arbitron Markets Launching Soon

On July 16, the following markets are scheduled to convert from Diary to PPM estimates as the buy-sell currency: Miami-Ft. Lauderdale-Hollywood, Minneapolis-St. Paul, Phoenix, San Diego and Seattle-Tacoma.

Although PPM pre-currency data are available for this market, Diary data remain the ratings currency until July 16. Buyers and sellers of radio advertising must base their transactions on Winter 2009 or earlier Diary data until July 16.

Currently, PPM Currency data is available in the following markets (Per the Spring 2009 Book): Atlanta, Boston, Chicago, Dallas-Ft. Worth, Detroit, Houston-Galveston, Los Angeles, Miami-Ft. Lauderdale-Hollywood, Middlesex-Somerset-Union, Minneapolis-St. Paul, Nassau-Suffolk (Long Island), New York, Philadelphia, Phoenix, Riverside-San Bernardino, San Diego, San Fransico, San Jose, Seattle-Tacoma, Washington, DC

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