Monday, May 18, 2009

Movies on Cable - A Good Fit

When considering cable as a possible medium for your campaign, think about your audience and what is being watched. Be aware of what films have generated big box office success and what following they generate; it may be a helpful tool in navigating which cable networks to pursue.

Cable networks are already in bidding wars to solidify the rights to 2009 summer’s biggest movie blockbusters. The three major cable movie buyers are considered to be Turner, USA, and FX. It was confirmed Monday that FX has received a standard four-year movie license for “Star Trek,” which means that FX could pay Paramount about $24 million for the deal. “Star Trek” is slated to appear on FX in time for the 2011 holiday season.

FX has acquired other blockbusters from this season to appear on the network. Some include “Monsters vs. Aliens” and “Wolverine.” The network also has the rights to “Transformers: Revenge of the Fallen” which has been speculated to be a blockbuster.

Earlier this year, FX secured the rights to “The Curious Case of Benjamin Button,” “Cloverfield” and “Tropic Thunder.”

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