While a move like this can be considered a gimmick, it can be a fun way for an advertiser to get the message across to the target audience.
Movies and television alike are reverting to old methods to refresh the outgoing products. This old method? 3-Dimenisonal illusion of depth perception. Print is no different in finding different ways to present itself to the jaded public.
According to Reuters, the Philadelphia Inquirer recently launched a 3-D special section in its June 13th Sunday issue. The paper provided readers with the 3-D glasses. Elements that were treated with the visual application were the “local interest” photos and the front page folded ad.
People who did not have the special glasses were still able to read the Sunday paper without a problem.
The following day, the website received the same 3-D effect as the print counterpart did.
While a move like this can be considered a gimmick, it can be a fun way for an advertiser to get the message across to the target audience. Because of this move, some new readers may buy the publication just to see the novelty of the 3-D ads and photos.
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