As media companies continue efforts to move past the economic recession, it can be advantageous to be aware of that fact.
As the country is making small steps out of the recession, media is equally progressing its way out of the economic downturn.
According to MediaPost, top radio companies like Clear Channel Media Holdings and Saga Communications have reported ad revenue growth during the first quarter of 2010. Compared to the first quarter of 2009, Clear Channel boasts a 5% increase on total profits from $1.21 billion to $1.26 billion. Similarly, Saga disclosed a 7% increase in total revenues from the preceding year.
The reason behind the swell in returns is due in part to an increase of ad income in the radio portions of the companies. Another factor is that both companies committed to aggressively cutting costs since 2008. Some of the cuts included several rounds of staff terminations.
As media companies continue efforts to move past the economic recession, it can be advantageous to be aware of that fact. In doing so, advertisers may be able to benefit from special rate deals that can help promote their campaign.
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