Digital couponing is an effective tool during times where people are looking for a price break.
The economy took a nosedive in fall 2008. As a reaction to the unstable financial landscape, Americans looked to alternative means to save money. One immediate source was utilizing coupons. As the digital age advances, so does its affect on traditional media. Coupons are now in print, online and mobile forms.
According to the Center for Media Research, the coupon aggregator RetailMeNot explained that consumers, who use coupons, have saved roughly $57.4 million dollars on planned purchases between January and June 2010. The average savings for an online coupon is $29 and $5 for each downloadable one.
In fact, during the first six months of 2010 a total number of 1,663,836 printable coupons were downloaded for future use. In addition, there were approximately 80.25 million users accessing coupon websites, which is a 49% increase from the amount of users between the same timeframe in 2009.
Digital couponing is an effective tool during times where people are looking for a price break. Advertisers can employ this knowledge by putting the product/service in front of the targeted demographic. It can be an excellent opportunity to continue and maintain branding.
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