The question of whether or not to run advertising in newspapers or its online counterpart is a loaded one.
As the Internet continues to establish a place within traditional media, it raises the question does the Internet take readership from traditional news print platforms? According to MediaPost, Pew Research Center for the People and the Press recently surveyed Americans to record where people are getting his/her news information.
The survey showed that the percentage of people getting it from the newspaper has declined 32% in approximately four years.
It was reported that 44% of those surveyed admitted to getting news from the Internet platforms like email, social networks, podcasts, or mobile devices each day. In comparison, only 39% of the respondents got it from cable TV news programming.
While the number of people going online for news has steadily increased over the years, from 9% in 2006 to 17% in 2010, searching it out is not on the rise. Combining the traditional print and the digital complement, the percentage of Americans seeking out news has gradually fallen over the past few years from 43% in 2006 to 37% in 2010.
The question of whether or not to run advertising in newspapers or its online counterpart is a loaded one. The target demographic is vital. Typically, newsprint skews to an older audience, etc. Overall, having a presence in news related material is still strongly recommended.
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