Thursday, April 21, 2011

The constant need to communicate

Printed newspapers may not be the new form of obtaining information; however, there will always be a need for it.

Since the beginning of time people have yearned to communicate. From cave drawings to Twitter, the evolution of expression shows no sign of slowing down. However, with newer inventions such as the Internet, people fear that other forms will become archaic like newspaper. Recent events in Japan have created a counterargument.

Estimated to be the worst in Japan’s history, an earthquake occurred on March 11, 2011. A tsunami soon followed. One of the results of these natural disasters being that the power was knocked out in many areas. One city in particular was Ishinomaki in Miyagi Prefecture.

Because of the power outage, Ishinomaki Hibi Shimbun’s, the local newspaper, employees had no technological way to inform the locals of news and safety information. Instead, they wrote newspapers by hand.

According to Newseum, reporters wrote their stories on poster-size paper and posted them at the entrances of relief centers. The first handwritten newspaper was published on March 12th, and by March 18th, the newspaper was able to distribute printed editions once again.

Printed newspapers may not be the new form of obtaining information; however, there will always be a need for it.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...


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