Thursday, January 26, 2012

Long running TV channel changes up its format

It’s very rare for anything in media to stay constant for too long. Adapting to the ever-changing landscape enables media platforms’ survival. According to MediaPost, the TV Guide Network is doing just that by steering away from the listings scroll of TV programming in favor of original content and acquisitions.

The channel is moving to full-screen content in more than 75% of its 80 million households. The goal was to have the transition completed by the end of 2011.

Ultimately, this change is to make the TV Guide Network a place for entertainment. Also, the thought is advertisers will invest more now that there is no longer competition with the listings scroll running during commercials.

While the channel lost its bid against Netflix to acquire the off-network rights to “Mad Men,” it shows that it is serious in re-positioning itself to the public by selecting programming with a strong following. It will be interesting to see how TV Guide Network develops once the transition to full-screen is complete.

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