Thursday, January 5, 2012

Online radio now has live concert sponsors

The online radio station Pandora is branching out from online streaming to include live concert series in hopes of creating new streams of advertising revenue. According to MediaPost, one of the more recent sponsors has been Budweiser.

Budweiser sponsored a free concert by the California-based band Dawes on December 13th. The alcohol company will use the footage of the event in a microsite online. The microsite will include extras like behind-the-scenes content and news on upcoming live Pandora concerts.

What does this mean for advertisers? It’s another platform to reach an engaged audience. The trick now is to figure out how to utilize it to best meet your needs. Choosing a concert where the music genre best complements your target consumers is a good first step. For example, would a fine antiques store expect an uptick in business if they sponsored a live concert for a heavy metal band? Probably not…

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...


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  2. Thanks Mary! We always appreciate comments to our blogs!