Thursday, February 16, 2012

Do people remember the Super Bowl game more than the ads?

It’s been close to two weeks since the Super Bowl. Comments over the commercials are dwindling, but it is still relevant to advertisers. According to a poll from Women at NBCU, a part of NBC Universal’s Integrated Media group, men and women recall the Super Bowl broadcast differently.

MediaPost reports that women are 58% more likely to remember the Super Bowl commercials, while 66% of men are more likely to remember the football game.

An interesting note is that 80% of men and women tend to agree on their top five favorite commercials. This means that gender specific commercials may not have been as well received as ads that actively sought out both demographics.

Overall, while men may remember the game more than women, both groups recall ads that are gender neutral. Knowing this, advertisers can regroup and prepare for next year’s commercials.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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