Thursday, February 9, 2012

Outdoor continues 7th straight quarter of growth

Outdoor vendors have had a healthy streak lately in revenue growth. According to a study from SNL Kagan, that expansion is set to continue well into the next decade.

MediaPost reports that “Economics of Outdoor & Out of Home Advertising” predicts strong growth over the next few years. In fact, it is estimated that ad spending will reach $10.55 billion by 2020. To reach that, outdoor advertising will have to have an annual growth of 5.9% according to SNL Kagan.

Over the last few years, outdoor spending has recovered from the economic upheaval from 2007-2009. In 2007, revenues were at $7.3 billion, fell to $7 billion in 2008, and fell further in 2009 to $5.9 billion. In 2010, spending grew to $6.1 billion and increased further to $6.31 billion in 2011.

With the addition of digital boards, outdoor boards and out of home advertising have been able to adapt to the digital world and continually grow.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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