Satellite radio has steadily grown since it launched, and 2012 was a year that continued to see a rise in subscribers and revenue.
MediaPost reports that Sirius XM radio had the following 2012 numbers:
§ Subscribers grew from 21.9 million in 2011 to 23.9 million.
§ Total revenues accumulated to $3.4 billion in 2012 compared to the $3 billion in 2011. This is a 13% increase in revenue.
§ Just the ad revenues came in at $82.3 million for 2012. This is an 11.7% increase from 2011 at $73.7 million.
It is believed that the reason for the increase in total revenue is largely due to the growing number of subscribers. Part of that subscriber growth is attributed to automotive sales. Many brands have Sirius XM in the newer models, and about 45% of the vehicle owners choose to subscribe to the service after the free trial expires.
It is important to note that radio can be a medium that reaches consumers right until he/she leaves the vehicle and goes into a store. Therefore, knowing what options are available to the consumer is very beneficial for an advertiser.