Thursday, May 2, 2013

Half of online video shares happen within the first three weeks of publishing

As advertisers are more regularly running video advertisements online, it leads to the question, how will an advertiser know if this is successful? At this point, there is a two-pronged answer. The first is recording how often the video is watched in its entirety, versus being skipped. The second is watching to see if the video goes viral with social-sharing. Unruly Media Inc., a video technology company, recently researched the process of video sharing on social websites worldwide.

According to e-Marketer, the top categories that received the most shares were entertainment and fast-moving consumer goods and consumer products category. The smallest amount of shares was from the finance category.

Research also discovered the timeline in which most shares were performed. Unruly Media pulled information from the top 200 most shared videos in 2012. It found that:

10% of shares happened on the second day the video was available
25% of shares happened within the first three days
50% of shares happened over the first three weeks
66% of shares happened within the first three months

Overall, this can show advertisers the importance of making video available to the masses and making it relevant enough to share.

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