As
advertisers are more regularly running video advertisements online, it leads to
the question, how will an advertiser know if this is successful? At this point,
there is a two-pronged answer. The first is recording how often the video is
watched in its entirety, versus being skipped. The second is watching to see if
the video goes viral with social-sharing. Unruly Media Inc., a video technology
company, recently researched the process of video sharing on social websites
worldwide.
According
to e-Marketer, the top categories that received the most shares were
entertainment and fast-moving consumer goods and consumer products category.
The smallest amount of shares was from the finance category.
Research
also discovered the timeline in which most shares were performed. Unruly Media
pulled information from the top 200 most shared videos in 2012. It found that:
10%
of shares happened on the second day the video was available
25%
of shares happened within the first three days
50%
of shares happened over the first three weeks
66%
of shares happened within the first three months
Overall,
this can show advertisers the importance of making video available to the
masses and making it relevant enough to share.
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