US adults seek out TV for the main news source

As a media buyer and planner, I love reviewing polls and surveys that reflect how consumers are using media. It helps me create a more knowledgeable campaign for my clients. Recently, a new Gallup poll was taken to explain which media is the main source of news for adults in the United States. According to eMarketer, television still ranks number one.

If breaking down responders by age, the following was found:

18-29 year olds

·        50% prefer TV

·        27% prefer internet

·        7% prefer print

·        3% prefer radio

·        6% prefer other

·        7% have no opinion

30-49 year olds

·        50% prefer TV

·        28% prefer internet

·        6% prefer print

·        7% prefer radio

·        6% prefer other

·        2% have no opinion

50-64 year olds

·        58% prefer TV

·        18% prefer internet

·        8% prefer print

·        7% prefer radio

·        5% prefer other

·        3% have no opinion

65+ year olds

·        68% prefer TV

·        6% prefer internet

·        18% prefer print

·        4% prefer radio

·        2% prefer other

·        3% have no opinion

Interesting to note is the fact that the 18-29 and 30-49 age groups responded fairly similarly. Also, the older age group of 65+ had quite a jump in TV as a main news source, and it is the only age group to have print as the second highest ranked media. The other age groups followed up TV with the internet.