Prior
to the television industry’s 2013/14 season upfronts, the Nielsen Company
typically releases its new TV home estimate. This allows advertisers to better
estimate audiences.
According
to MediaPost, the overall American TV household Universe Estimate grew from
2012. Last year, it was estimated that there were 114.2 million TV homes. This
year, the estimate has grown by 1.2% to 115.6 million. In fact, there are about
1.6% more TV viewers from last year, which calculates into 294 million viewers who
are 2 years old+.
One
reason given for this growth could be the new Nielsen definition of a TV home.
Now, each home must have at least one working TV or monitor that can deliver
content by means of antennae, cable set-top-box or a satellite receiver. The satellite
receiver could include a broadband connection.
With
the new TV home definition in use, it will be interesting to see how the TV
home population develops over the next few television seasons.
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