According
to the online database MediaFinder.com, the first half of 2014 welcomed
approximately 93 new magazines in the media landscape. By comparison, 30
magazine titles closed during that time frame.
MediaPost
reports that the biggest magazine category that launched was classified as “regional
interest.” In addition, of the 93 new titles, approximately 15 of those were
business-to-business geared magazines.
Of
the publications that closed between January and June of this year, 13 of them
were automotive enthusiast niche titles. Two noteworthy magazines ceased
publication this year. The first being Jet
and it will now just be an annual special print edition. Also, the long-running
title Ladies’ Home Journal shut down
the monthly print magazine. Instead, it is transitioning to a newsstand-only
quarterly publication.
Overall,
the total ad pages purchased have seen a 4% decline from 2013. First quarter of
2013 sold about 29,745 pages, and the same time period in 2014 showed 28,567 ad
pages.
No comments:
Post a Comment