Wednesday, September 10, 2014

More magazines launch vs. close in first half of 2014

According to the online database, the first half of 2014 welcomed approximately 93 new magazines in the media landscape. By comparison, 30 magazine titles closed during that time frame.

MediaPost reports that the biggest magazine category that launched was classified as “regional interest.” In addition, of the 93 new titles, approximately 15 of those were business-to-business geared magazines.

Of the publications that closed between January and June of this year, 13 of them were automotive enthusiast niche titles. Two noteworthy magazines ceased publication this year. The first being Jet and it will now just be an annual special print edition. Also, the long-running title Ladies’ Home Journal shut down the monthly print magazine. Instead, it is transitioning to a newsstand-only quarterly publication.

Overall, the total ad pages purchased have seen a 4% decline from 2013. First quarter of 2013 sold about 29,745 pages, and the same time period in 2014 showed 28,567 ad pages.

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