Friday, January 16, 2015

Don't let your email marketing end up in spam

Sometimes good intentions can get you sent to the spam folder. For advertisers who send out email marketing, the headline is very important. Advertisers have one line of copy to grab the attention of the audience and entice them to open the email. A hazard of the job is avoiding terms that will send an email straight to a spam folder.

Spam and phishing emails are very creative and deceptive, which can make it difficult for genuine advertising emails to break through the clutter. Keywords or phrases that an advertiser may want to use in a headline may trigger that email going straight to a junk or spam folder. According to the Center for Media Research, a new report from MailJet tallied some of the words that can get an email flagged as spam.

For retailers, be careful of using words like “Buy,” “Clearance” and “Discount” as spammers can heavily use these terms.

For marketers, spammers over-use words like “SEO,” “Web Traffic” and “Sign-up Free Today.”

Overall, advertisers work really hard to have a message reach a potential customer; therefore, don’t let the hard work go to waste by sitting in a spam folder. 

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