Recent research shows what actions a consumer makes prior to purchasing a product/service that was first advertised on television or radio. eMarketer reports the findings from Market Track’s study “Media Usage Survey.”
The survey tells a story that consumers will go online to research a product/service significantly more than other options available.
The results can help advertisers in their cross-media promotion. For example, the selling points in a commercial should be absolutely a part of the content of the advertisers’ website. Further description will help consumers in his/her decision making process.