Recent research shows
what actions a consumer makes prior to purchasing a product/service that was
first advertised on television or radio. eMarketer reports the findings from
Market Track’s study “Media Usage Survey.”
The survey tells a story
that consumers will go online to research a product/service significantly more
than other options available.
The results can help
advertisers in their cross-media promotion. For example, the selling points in
a commercial should be absolutely a part of the content of the advertisers’
website. Further description will help consumers in his/her decision making
process.
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