Risk taking in advertising can make a campaign stand out from the rest.MediaPost reports that Kraft plans on sponsoring the demolition of a well-known sports arena this spring. The Texas Stadium in Irving, Texas was the residence of the Dallas Cowboys football team for the past 37 years. The team has since moved to a new venue.
Kraft is utilizing the implosion of the old arena to promote the new version of its Mac & Cheese brand. While other companies have attributed their names to stadiums before, this appears to be the first sponsorship of its kind. To earn the naming rights of the destruction, Kraft will donate $75,000 to local charities and $75,000 worth of a variety of products to local nonprofits.
The “Cheddar Explosion,” which the company has branded the project, will have an essay contest to choose a youth to press the button to begin demolition. It is scheduled to be imploded on April 11, 2010 and will be broadcasted online.
Risk taking in advertising can make a campaign stand out from the rest. Alternative sponsorships can be an innovative way to bring awareness, help a community, and still get a brand message to the public.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Kraft is utilizing the implosion of the old arena to promote the new version of its Mac & Cheese brand. While other companies have attributed their names to stadiums before, this appears to be the first sponsorship of its kind. To earn the naming rights of the destruction, Kraft will donate $75,000 to local charities and $75,000 worth of a variety of products to local nonprofits.
The “Cheddar Explosion,” which the company has branded the project, will have an essay contest to choose a youth to press the button to begin demolition. It is scheduled to be imploded on April 11, 2010 and will be broadcasted online.
Risk taking in advertising can make a campaign stand out from the rest. Alternative sponsorships can be an innovative way to bring awareness, help a community, and still get a brand message to the public.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
No comments:
Post a Comment