Thursday, January 28, 2010

Apple is looking to change the media landscape again, this time with print

Will Apple’s new iPad help revitalize a dying medium? Along with the success of the iPod and the iPhone, Apple’s new product is looking to change the way multimedia is distributed online.

The new highly anticipated iPad was introduced Wednesday to the Yerba Buena Center for the Arts in San Francisco. This new product is supposed to combine the mobility of the iPhone but with the computing power of a standard desktop or laptop.

The new technology will finally give media producers a chance to generate revenue for their online content that until now has been mostly free. Newspapers, magazines and other print mediums are working to transform their content to a tablet format in hopes to revitalize the print industry by collecting revenue for the content they currently distribute for free.

Hopes are high for Apple’s iPad in the media industry, however there are several naysayers that are concerned that it isn’t all that it’s cracked up to be. The main problem with the product is that it will take awhile for it to make an impact large enough to see results. The product is coming out at a time where there isn’t much of a demand for a new-gadget as there is for the new lower-priced net books. Also, many media analysts are concerned that Apple will now be able to impose their price restrictions and other terms to online content the same way that iTunes and the iPod did to the music industry, destroying the novelty of an album.

Either way, Apple is set to change the way we view media. Although the outcome of the new Apple iPad is unknown and may not exceed the popularity of the iPod or the iPhone, one thing is for certain: Apple will be spending a lot of money advertising its new product, spreading the wealth over several mediums. That is one thing that every medium is looking forward to.

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