Have you caught the Twilight fever or been enthralled by the latest James Cameron masterpiece? It seems that everyone is talking about the biggest blockbusters hitting the theatres week after week.
Avatar, the new James Cameron sci-fi spectacular has raked in over $554 million dollars at the U.S. box office alone and the latest Twilight Saga: New Moon flick drew in over 18.9 million viewers on the opening weekend. The Twilight opening weekend numbers smashed the highest ranked television premiers including Sunday Night Football, Dancing with the Stars and CSI by well over half a million people.
You don’t have to spend millions of dollars in order to capitalize on these huge blockbusters. Theatre advertising is a very cost-effective way to reach a broad and captivated audience. According to TwelvePlus MRI research, 56% of moviegoers 12+ are between the ages of 25-54 years old. The average cost of theatre advertising ranges from $50-$2,500 per week depending on the market you are in.
Theatre slides provide a way for advertisers to get their message up on a large screen in a full color, often digital format. When you combine a captive audience with an engaging message on the big screen, it’s no surprise that screen slides have a high recall rate. According to the Nielsen New Media Research, there is a 66% recall rate for on screen entertainment slides. Add the high recall rate and a record breaking blockbuster together and you can create the perfect advertising formula for your company.
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