Thursday, April 28, 2011

What is the local radio advertising growth forecast?

While a steady growth is promising, it is still important to note that advertising revenues have a steep climb ahead to match the peaks of the past.

Typically, when you read of advertising revenue growth, it is not reporting the local level but rather the national. Recently, the local media and advising experts BIA/Kelsey reported its forecast of local radio revenue trends for the next few years.

The fiscal year 2010 showed a healthy growth in local radio advertising revenue. MediaPost reports an increase from $13.4 billion in 2009 to $14.1 billion in 2010, which is a 5.4% climb. Some additional advertising weight came in the form of political spending. This spending will not be applicable in 2011, but it will be back for 2012.

BIA/Kelsey’s predicts that local radio will grow 3.7% in 2011, 4.5% in 2012, 3.8% in 2013, 4.8% in 2014, and 4.7% in 2015. While it appears that spending is on track to rebound from the 2008 financial recession in a short amount of time that is not the case. In fact, 2015 will mark the first fiscal year that will match the revenue levels at the height in 2007. Even then, 2015 will not reach the levels that were met in 2006.

While a steady growth is promising, it is still important to note that advertising revenues have a steep climb ahead to match the peaks of the past.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...


1 comment:

  1. Good and informative post.

    We offer direct response or pay-per-call radio advertising and print advertising. Also serving a nationwide and hispanic advertising marketplace. CALL 1-888-589-7770

    http://www.printandradio.com

    ReplyDelete