Overall, media is consumed in a variety of ways in and in varying amounts by children.
As summer winds down, some choose to look back and reminisce on how it was spent. Likewise, advertisers evaluate how people utilize media in that timeframe. According to MediaPost, Adweek and Harris Poll conducted a survey that recorded how kids consumed media in the summer.
Apparently, 49% of parents allowed their kids to watch more television and 46% allowed more play of video games during the summer. In fact, about a fifth of parents stated that children watched/played much more TV and video games. By contrast, about 16% of parents reduced the amount of TV their kids watched. The percentages were similar with parents cutting down time spent on video games and Internet.
Part of the media increase in the summer months is attributed to the fact that kids today now have their own media/digital devices like personal computers, smartphones, video gaming systems, etc. Therefore, they have more access to media.
Overall, media is consumed in a variety of ways in and in varying amounts by children. In the summer that point is exaggerated.
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