Advertisers and researchers alike constantly watch the economic landscape for growths and declines. The consulting firm PwC reports that the sluggish economy has affected the traditional as well as the digital media.
According to MediaPost, PwC states that advertising on social networks showed a 20% increase during the first half of the year in the United States alone. This growth is thought to aid overall online advertising revenues increase in spite of the slow economy.
PwC notes that as tablets and smartphones become more accessible, search and mobile advertising has maintained strong revenue as well.
The consulting firm suggested that the state of the economy has helped speed up the shift from traditional media to digital. This reasoning could be based off the fact that digital creative does not usually have production costs while some traditional forms do.
Overall, digital media, especially social networking advertising has grown this year and is projected to continue to grow over the next few years.
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