The advertising community has been preparing for its arrival, and its here. Political advertising has started to stream onto TV. In fact, there is potential for more political ads to reach avenues of media left untouched.
According to MediaPost, the U.S. Circuit Court of Appeals in
made a decision in April that
states that the ban of political advertising on both public TV and radio
conflicts with the free speech clause in the First Amendment. San Francisco
The decision was not unanimous; however, the majority of judges deemed political advertising would not undercut the educational focus of programming. For-profit companies will continue to be banned from public stations with commercials; however, the “sponsorship” format will still be in effect.
Some estimates show that political TV advertising could reach a record in 2012 with $3 billion.
Overall, the political season is starting and advertisers must be aware of how it will impact his/her campaign.
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