Thursday, June 14, 2012

4Seven to run shows popular on Social Media

Social Media has influenced and joined forces with many forms of media since its creation. A United Kingdom television station has gone a step further with creating a TV channel that runs programming based off its social media traffic.

According to AdvertisingAge, Channel 4 is launching 4Seven starting July 4th. 4Seven will air shows that create the most noise on Twitter, Facebook, etc. The programming will look like:
§       8 p.m. and 10 p.m.: These slots are reserved for shows that created the most social media and newspaper buzz within the last 24 hours.
§       9 p.m.: This will be a re-run of the Channel 4 9 p.m. programming from the night before.

The rest of the schedule will be shows that were popular from the week prior. 4Seven will run programming from stations like E4, More4, Film 4 and Channel 4.

Advertisers will have to wait a few weeks to see how the new station will be received by viewers. It has been said that a reassuring fact for advertisers is that these programs may be re-runs, but audiences have a clear interest in them based on the Social Media feeds.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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