Social Media has influenced and joined forces with many forms of media since its creation. A
television station has gone a step further with creating a TV channel that runs
programming based off its social media traffic. United Kingdom
According to AdvertisingAge, Channel 4 is launching 4Seven starting July 4th. 4Seven will air shows that create the most noise on Twitter, Facebook, etc. The programming will look like:
§ 8 p.m. and 10 p.m.: These slots are reserved for shows that created the most social media and newspaper buzz within the last 24 hours.
§ 9 p.m.: This will be a re-run of the Channel 4 9 p.m. programming from the night before.
The rest of the schedule will be shows that were popular from the week prior. 4Seven will run programming from stations like E4, More4, Film 4 and Channel 4.
Advertisers will have to wait a few weeks to see how the new station will be received by viewers. It has been said that a reassuring fact for advertisers is that these programs may be re-runs, but audiences have a clear interest in them based on the Social Media feeds.
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