Thursday, June 28, 2012

Good Afternoon America

Summer TV programming is well underway; however, some new programs are slated to start mid-summer. Good Morning America, an ABC morning news/lifestyle program, will launch a spin-off program called Good Afternoon America to run for nine weeks starting July 9th.

According to MediaPost, the hour-long program will be anchored by Josh Elliott and Lara Spencer with GMA regulars making appearances like Sam Champion, Robin Roberts and George Stephanopoulos.

Like Good Morning America, the show will be broadcast from the Times Square studio.

Summer is a good way for stations, advertisers and viewers to see if new programming is going to work. Should this be a success, it is possible that it could be a lead-in or pairing to Katie Couric’s new show, which premiers this fall.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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