With the new generation of media consumers becoming more accustomed to watching video content on devices other than a television, what does that mean for video consumption?
According to eMarketer, Altman Vilandrie & Company conducted research on
subscribers and non-subscribers and how they view video content. It was found
that about the same amount of subscribers and non-subscribers use online video
subscription services like Netflix, Hulu Plus, etc. For example, 38% of people
with cable and 39% of people without cable had Netflix. US
The difference between the two groups is the amount of video viewed. While cable non-subscribers watch TV approximately 29.3 hours a month across a variety of devices like TV, PC, tablet and mobile, cable subscribers consume 59.5 hours a month.
Therefore, both groups are watching video content on the same kind of devices, however, cable subscribers tend to watch more.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...