For years, sports stadiums have had sponsors and advertisements all over the venue. While LED boards and jumbo HD screens used to be exclusively for team sponsors that has recently changed.
InStadium is a sports venue network company that helps advertisers get messaging into stadiums without being an official sponsor. According to MediaPost, this change can be attributed to teams needing to create new revenue streams.
The media company has partnered with about 480 NBA, MLB, NFL and NCAA teams. Advertisers can expect a ten-second PA announcement to encourage fans to look at the jumbo screens, a 30-second video, and digital crowd rings. All three components are set up to complement each other.
How does this help advertisers? This will enable those who are not team sponsors reach a large and engaged crowd.