Well into the third week of the New Year, firm resolutions set on the 1st may not be as solid now. According to a new study by Prosper Mobile Insights, people are looking to outside help from his/her smartphone to keep resolutions intact.
For example, the survey noted that 24% of men and 30% of women intended to use his/her smartphone or tablet to help keep New Years resolutions. The top three categories/resolutions that people were attempting with their phones were being on time, keeping in touch with people, and budgeting.
eMarketer reports that 2013 may mark the first year in which smartphones make up 50% of the mobile phone market. That being said, experts believe it is likely that more people will become dependent on the devices’ capabilities.
Advertisers can take this information to better reach their audience. For example, if a person is interested in budgeting his/her money better, it may make sense for a bank to sponsor an app that helps track a budget. It’s up to the advertiser to really know the target audience and their behaviors.