Thursday, March 14, 2013

Do people send emails from a Tablet more than a PC?

For advertisers, it can be really helpful to know which device consumers use to access their information online. In knowing, it can help an advertiser be more efficient with targeting the message to the right audience.

The company Perion, which develops email client software, did some research to find which devices people use to access their email. Surveying 4,400 iPad users in the United States, the company focused on where people read and sent emails.

eMarketer reports that a higher percentage surveyed chose to read and send emails through the iPad than other devices like a PC, mobile or other.

Here is the percentage breakdown of which device people prefer to read emails from:
55% Tablet (iPad for this study)
32% PC/Mac
10% Mobile
3% Other
The following is the percentage breakdown of which device people prefer to send emails from:
48% Tablet
41% PC/Mac
9% Mobile
2% Other

Also noted in the survey was that 53% of iPad users check emails anywhere between 1-5 times a day. About 35% check 6-10+ times per day.

It is important to note that the study only spoke to people who have a Tablet; therefore, the numbers may be skewed to heavily favoring the device. So, if you are targeting an audience that is tech savvy, Tablets are high competition to PC/Macs. Therefore, it is definitely a device one should keep in consideration when putting together an online and/or mobile campaign for that niche audience.

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