While
some may think that the sports section in the local newspaper may not be as
popular as a national online component, a new poll begs to differ. M/A/R/C for
the Newspaper National Network interviewed men between the ages of 18-54 to see
how sports news is consumed.
MediaPost
states that the survey took note of regular newspaper readers and non-regular
newspaper readers alike. Overall, sports enthusiasts ranked the following media
sources for getting news:
76%
go to newspaper websites
69%
go to the print newspaper
66%
go to ESPN.com
46%
go to league sites
45%
go to Yahoo! Sports page
45%
go to ESPN Sports Center
33%
listen to sports talk radio
23%
go to Sports Illustrated or si.com
These
results do point out that even though the online is utilized by a large
audience, the print presence has not gone away completely. Therefore, if you
are still trying to reach that sports enthusiast who is male and between 18-54,
a media mix of the local newspaper sports section and the online counterpart do
make sense.
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