In recent TV upfronts, the Fox cable group announced plans to launch a new cable channel this September. Already running FX, the new sister channel will be called FXX.
According to MediaPost, FXX will target a younger skewing audience of people 18-34. In order to help bolster interest, two successful FX programs, “It’s Always Sunny in Philadelphia” and “The League” will move to FXX. In addition, two original comedies, and a late-night show will be added to the programming. Eventually, the new channel hopes to expand to original dramas. The cable group intends to reach a distribution of 74 million homes within the first year.
With this addition, the Fox cable group will be able to reach the majority of the demographics with FXX reaching the younger audience of adults 18-34, FX reaching the young to middle aged adults 18-49, and the Fox Movie Channel, FXM, reaching the older audience of adults 25-54.
Advertisers will need to keep an eye on the new channel to see if the programming has enough leg to make it a success. In theory, this could be a new option to reach a young adult audience.