Thursday, March 21, 2013

Ethnic breakdown of popular media sites

Since social media user demographics shift as new options enter the market or get more established, it can be useful to advertisers to check and see what the landscape looks like from time to time. AdvertisingAge recently reported on research from the Pew Research Center’s Internet & American Life Project.

From a poll of 1,802 people, the following was revealed:

Twitter’s audience
·       26% of black internet users
·       19% of Hispanic internet users
·       14% of white internet users
·       The percentages of users in the black and white categories have grown since 2010. The Hispanic category has stayed relatively consistent.

Instagram’s audience
·       23% of black internet users
·       18% of Hispanic internet users
·       11% of white internet users

Pinterest’s audience
·       18% of white internet users
·       10% of Hispanic internet users
·       8% of black internet users

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