Thursday, December 5, 2013

Post-millennial media consumption on the rise

How much media are post-millennial viewers actually consuming? MediaPost reports from a new study conducted by Nickelodeon that kids born since 2005 are viewing more media than historically measured.

Here are some of the research highlights:
·        Media consumption is now at 35 hours a week, which calculates a growth of 7% within the last four years.
·        About 27% of the daily media consumption is from gaming consoles and computers.
·        Gaming is the number one activity for all devices. Approximately 96% of kids use computers for playing games with tablet following at 88% and smartphones at 86%.
·        TV usage is up by 12% compared to Nielsen data from nine years ago.

·        Tablet usage is about 8% of kids’ daily consumption.

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