With the integration of mobile and tablet devices, US teenage usage has increased over the recent years. According to eMarketer, a new study was released by Family Online Safety Institute and Hart Research Associates.
From 2012 to 2013, Americans between the ages of 13 and 17 went from 43% of mobile users having smartphones to 64%. Tablet use also showed a steep increase from 45% in 2012 to 67% in 2013.
Of those teenagers polled, digital activities slightly changed from the previous year to today.
· In 2012, 86% of teens sent or received text messages. In 2013, it increased to 87%.
· About 90% of teens sent emails in 2012, and that number decreased in 2013 to 81%.
· Online social networking saw a small dip from 88% to 81% of respondents in 2013.
· Again online instant messaging saw a decrease like social networking. Approximately 78% of respondents utilized instant messaging in 2012; this decreased to 71% in 2013.
· In 2012, 0% of teens polled posted video or posted/received comments on Vine. Activity increased to 23% in 2013.
Overall, teenage mobile and tablet use has increased. The digital activities may have changed since last year, so it’s very helpful for advertisers to stay current on media usage.