Thursday, December 19, 2013

Teenagers digital activities shift from 2012 to 2013

With the integration of mobile and tablet devices, US teenage usage has increased over the recent years. According to eMarketer, a new study was released by Family Online Safety Institute and Hart Research Associates.

From 2012 to 2013, Americans between the ages of 13 and 17 went from 43% of mobile users having smartphones to 64%. Tablet use also showed a steep increase from 45% in 2012 to 67% in 2013.

Of those teenagers polled, digital activities slightly changed from the previous year to today.
·        In 2012, 86% of teens sent or received text messages. In 2013, it increased to 87%.
·        About 90% of teens sent emails in 2012, and that number decreased in 2013 to 81%.
·        Online social networking saw a small dip from 88% to 81% of respondents in 2013.
·        Again online instant messaging saw a decrease like social networking. Approximately 78% of respondents utilized instant messaging in 2012; this decreased to 71% in 2013.
·        In 2012, 0% of teens polled posted video or posted/received comments on Vine. Activity increased to 23% in 2013.

Overall, teenage mobile and tablet use has increased. The digital activities may have changed since last year, so it’s very helpful for advertisers to stay current on media usage.

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