Thursday, January 16, 2014

New study shows DVR saturation in marketplace is slowing down

Digital Video Recorders (DVRs) have been in the consumer marketplace for a few years now. As the device penetrated the market, researchers were watchful to track the rate at which it was adopted. New research conducted by Leichtman Research Group shows that the rate of saturation is slowing down.

According to MediaPost, results indicate that approximately 47% of all US TV homes have at least one DVR. By comparison, about 40% of households in 2010 had DVRs, and 23% of households in 2007 did. While there is still growth, the rate of it is not as vast as it once was.

Research shows that about 55% of homes subscribe to a multichannel TV service like cable, satellite or telco. Also, the majority of DVR owners received the device from their TV service. Of those surveyed, four percent did not have a TV service subscription; however, they did have DVRs.

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