Digital
Video Recorders (DVRs) have been in the consumer marketplace for a few years
now. As the device penetrated the market, researchers were watchful to track
the rate at which it was adopted. New research conducted by Leichtman Research
Group shows that the rate of saturation is slowing down.
According
to MediaPost, results indicate that approximately 47% of all US TV homes have
at least one DVR. By comparison, about 40% of households in 2010 had DVRs, and
23% of households in 2007 did. While there is still growth, the rate of it is
not as vast as it once was.
Research
shows that about 55% of homes subscribe to a multichannel TV service like
cable, satellite or telco. Also, the majority of DVR owners received the device
from their TV service. Of those surveyed, four percent did not have a TV
service subscription; however, they did have DVRs.
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