According to research conducted by TiVo, Millennials are the most active online video viewers of any US generation. With that, TiVo dug deeper to find what type of video said Millennials are viewing.
The graph above shows that full length television shows are by far the most popular video streamed online by Millennials. The one surprise on the list, “videos of people playing video games”, but I guess if you’re a true gamer (unlike myself), it’s a necessity.
eMarketer expects to see a growth in online video viewers in upcoming years although it will be gradual since Millennials are already streaming at a high rate.