Thursday, October 15, 2009

ABC programming garners the upscale audience during the initial week of the 2009-2010 season

A campaign can be narrowly tailored to a certain target audience by paying attention to the most popular TV shows in that demographic.

MediaPost released this week that the TV network ABC claimed the highest number of upscale viewers for the first week of the season.

The network had seven of the top 15 shows among viewers 18-49 who make at least $100,000. Those shows were “Grey’s Anatomy” (1st place), “Desperate Housewives” (3rd place), “Cougar Town” (6th place), “FlashForward” (8th place), “Modern Family” (10th place), and two different episodes of “Dancing with the Stars” (13th and 15th).

CBS came in second with affluent viewers. It actually had eight shows in the top 20, which was the most in any network. However, ABC still maintained the highest ratings to make it first.

If the sports programming is included, NBC’s “Sunday Night Football” helps increase the average rating from 2.29 to 3.1, which allows for NBC finishing third, and Fox finishing fourth.

Marketers view people who make over $100,000 and are between the ages of 18-49 as a prime demographic. It is imperative to know how much that group spends time watching TV and what programs are being followed.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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