Some major corporations are working to produce cross-platform distribution, which could make a lot of sense for your campaign.
In a story provided by MediaPost, NBC Universal and Gas Station TV (GSTV) have recently announced a partnership by having NBC be the exclusive entertainment provider for the digital out-of-home video platform.
This partnership entails NBC serving as the local sales agent for GSTV. In doing so, advertisers will be able to utilize Nielsen-confirmed metrics, which measures the video content.
The content and advertising will run in four and a half minute cycles. A combination of local and national NBC Universal news, prime time, late night and cable will be the primary material running. MediaPost states that the content packages will include some sports news from ESPN and local weather from AccuWeather.
The GSTV partnership will allow NBC to reach “30 million viewers per month via displays in pumps at 1,000 gas stations. Overall, GSTV’s network covers more than 100 DMAs, including major markets New York, Los Angeles, Chicago and Philadelphia.”
It appears that TV at the gas pump is growing in popularity across the country. In fact, some companies compare the audience reach to a top-5 prime time TV show. As this new avenue of advertising emerges in the marketplace, it could become an aid in getting a campaign message out to a large and attentive audience.
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