Thursday, October 8, 2009

Spotlight: Linda Norfleet

Question: Has the ability to view television programs on-line, record them via DVR or watch via mobile video affected overall television viewership?

According to data from the Nielsen Company, Americans are increasing their overall media consumption, and media multi-tasking is part of the equation. During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago. Average TV consumption remains at an all-time high compared to the same time frame last year. As of 2Q09 the 290 million people in the U.S. with TVs, spend on average 141 hours: 3 minutes each month viewing television. Nielsen data also shows Americans are using DVRs more than ever, watching one hour more of time shifted TV each month than a year ago.

As of June 2009, 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average these consumers spend 2 hours, 39 minutes each month using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

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