Constantly being aware of how consumers behave can help advertisers in properly finding the target audience for a product or service.
As social networking websites like Twitter and Facebook become more common, the rate at which both are being accessed through mobile browsers is growing exponentially. According to the Center for Media Research, comScore looked to document that growth.
Taking into account all cell phone users, Facebook received a 112% jump from January 2009 in the number of users utilizing a mobile device to enter the website. Twitter saw the biggest change with a 347% increase from last January. Coincidentally, MySpace saw a decrease of 7% from last year.
ComScore states in the findings that in January 2010, 30.8% of smartphone users got on to a social networking site with his/her phone. This is a large increase compared to the 22.5% reported a year ago. Smartphones have been said to be the main driving force for growth.
These findings do not include the mobile users who only use mobile applications to connect to these sites. That is an estimated 6 million people.
Constantly being aware of how consumers behave can help advertisers in properly finding the target audience for a product or service. In this case, mobile advertising may be vital in targeting a key demographic if that is how that group primarily utilizes media.
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