When advertising in a print medium, be selective in the category of the publication to better cater to your target audience
The Media Industry Newsletter (MIN) is a continual watchdog for media and how it progresses in spite of a down economy.
According to MediaPost, the company describes an upswing for magazine advertising revenue. In fact, reports suggest that monthly magazines are showing a 3.2% increase in total ad pages for the month of May. This increase is in comparison to May 2009.
While 91 monthly magazines tracked by MIN saw an increase, 27 titles of the 154 total decreased in ad pages. Specific categories like beauty and fashion noted gains while others like automotive and shelter observed declines.
Despite the first quarter of 2010 marking the ninth consecutive quarter of losses for the magazine industry, the May boost to ad revenue is a small step towards industry recovery. When advertising in a print medium, be selective in the category of the publication to better cater to your target audience.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...