Becoming an informed consumer can happen at any age.
The Federal Trade Commission (FTC), with the help of the PR agency Fleishman-Hillard, has recently announced that it has produced a new website for kids. The gaming website Admongo.gov is part of a campaign to help children become ad literate.
According to MediaPost, the site is catered to those between the ages of 8 and 12 years old. The intention behind the Admongo curriculum is to aid parents and teachers in instructing kids how to identify advertisements and become an informed consumer.
To make it fun and relatable to the youth, he/she is able to create an avatar and play in four levels which are The Atrium, Assemblimater, Planadtarium and Adgitator. One level teaches the player how to recognize an advertisement and then rewards that player with coins to increase his/her score. Other levels include establishing a target demographic and analyzing product pitches.
While Admongo.gov may appear to be just another new gaming site as far as the adolescents are concerned, the intention is to help utilize critical thinking applications in this congested media world.
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