Do that many people really have smartphones?

The pace in which smartphones are becoming a fixture for Americans is on the rise.

Smartphone operating systems have steadily grown in popularity and adoption in the United States. In June 2010, there was a 34% adoption rate. The rate has reached up to 45% in more recent months. With that, it leads media industry insiders to keep tabs on which mobile device has garnered the highest market share. According to MediaPost, this may be too close to determine at this point.

Both The Nielsen Company (Nielsen) and ReadWriteWeb have commented on the accruement of smartphones in the US. While Nielsen reports that Apple has the market share of 28.6%, RIM BlackBerry with 26.1%, and Android with 25.8%, ReadWriteWeb states that Apple and BlackBerry are tied.

An interesting insight is the amount of people who have recently acquired these smartphones within the last six months. Between June and November 2010, more people chose Android phones with 40.8% over BlackBerry with 19.2% and Apple with 26.9%. Some experts think that Android’s victory has to do with its lower cost.

The pace in which smartphones are becoming a fixture for Americans is on the rise. This means that advertisers will need to stay educated on which phones have the majority of audience. Also, mobile advertising may become a more solid and necessary investment.

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