As Sunday approaches, marketers can take faith in the fact that while the audience may be slightly smaller than last year, the viewers remaining are seeking out TV advertisements.
The Super Bowl is Sunday. Along with football and a half time show, no game can be complete without the highly anticipated commercials.
According to a new poll conducted by Hanon McKendry and Harris Interactive, about 68% of US adults plan to tune into the game this year. MediaPost reports that the 2010 Super Bowl marked the largest viewing of any TV program with 106 million viewers. It is predicted that 2011 will see about a 3% drop in viewership.
However, there was a 6% rise to 54% in respondents that will watch TV commercials as much as the game. It is thought that this group of viewers will utilize social networks to talk about the commercials. In fact, the study reveals that more women plan on watching on Sunday than men. This remains true especially for those who tune in just to watch the commercials.
As Sunday approaches, marketers can take faith in the fact that while the audience may be slightly smaller than last year, the viewers remaining are seeking out TV advertisements. That engagement can lead to a successful branding campaign for advertisers.
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